9/22/2023 0 Comments Transmedia storytelling![]() ![]() Second image of infographics from Reframing Mexico site.Transmedia storytelling is the practice of telling stories across multiple media platforms, where each medium makes a unique contribution to the story world. By distributing them across varying channels we can target the audiences that really matter.”įirst image via Yoseph's Culture of Coffee site. “Through multiple forms we can engage the different parts of our story-loving brains. “By telling interconnected stories we can embrace the nuance and complexity that exists in any story world,” Moloney wrote. Photojournalist and transmedia journalism guru Kevin Moloney sums up the essence and goal of transmedia journalism in his blog dedicated to the practice. Arcade Sunshine produces transmedia projects like Lakou Mizik, an online hub about Haitian music featuring audio, video and a social action campaign. ![]() "The story comes first, always,” White said. Getting caught up in the bells and whistles and ignoring storytelling basics could harm your project. “There are so many tools for creativity it can be overwhelming sometimes,” said creative director at Arcade Sunshine Media, Patrick White, at a Pride Collaborative event on storytelling innovation. “It depends on your goals and what you’re trying to achieve.” “You can incorporate transmedia in a low-cost way, like introducing social media as a way to extend the story,” Pride said. She said big-name transmedia projects like Half the Sky-a combination of book, documentary, mobile games and a gender rights campaign-can be very costly, but there are ways to include other media without breaking the bank. Storyteller Felicia Pride, founder of Pride Collaborative talked affordability during a live webinar on storytelling techniques. The idea came from a weekend Hackathon of developers and filmmakers. It has an interactive online component, The Aatsinki Season, that points to the social, political, environmental and moral issues behind the practice. Several organizations collaborated on the transmedia project Stillspotting NYC, which uses video, interactive maps, audio and in-depth data studies to create one story about the noise levels in New York City.Īatsinki: The Story of Arctic Cowboys is a full-length documentary about a year in the life of reindeer herders. It’s not feasible to expect one journalist to do it all. The online documentary features personal narratives with infographics that offer background info on the social, economic and historical stats of the country. Interactive documentary Reframing Mexico embraces a simple interface to keep the audience engaged. “Interface is king nothing kills an ambitious multiplatform effort faster than a clunky point of entry,” wrote Jessica Clark, AIR media strategist, in a yearly roundup of exemplary transmedia projects. Make sure whichever platform you’re using gets readers to interact in a very simple way. ![]() Project creator Metasebia Yoseph traces the roots and traditions of coffee on a Tumblr blog, a website, a coffee table book (in the works), live events, social media and crowdfunding.īecause audience engagement is central to this form of storytelling, A project called "Culture of Coffee" matches unique story bits with different forms of media. ![]() Rather than repeating the information on different platforms, use different parts of a story to match a platform’s strength and maximize user experience. If you give it a try, keep these tips in mind: The term “transmedia” has met its share of controversy, as it’s often used to describe the techniques marketing and entertainment industries use to promote new films and TV series (and rake in money).īut whatever you call this form of storytelling, it lets you take advantage of multiple media in unique ways. Transmedia stories often have audience engagement as a key goal.Ĭreating an online component to your documentary film, hosting a live event to complement a recent profile on a needy cause and pairing an interactive website with your book release are ways of building audience engagement across platforms. Transmedia storytelling means dividing chunks of a story across multiple platforms to form one cohesive narrative. With readers juggling their tablets, mobile phones, laptops and more as they consume the news, journalists have an opportunity to create a new kind of story. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |